aulidra, chinddy putri (2018) Pengaruh Foreign Branding dan Brand Image Terhadap Minat Beli The Executive di Kota Mataram. S1 thesis, Universitas Mataram.
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Abstract
This study examines the influence of foreign branding on the buying interest of The Executive products through intervening variables ie brand image karenta the executive is one of the fashion products made in indonesia which present in mataram city which use foreign language brand and have its own brand image. This case study was conducted in Lombok Epicentrum Mall (LEM) with 130 samples with age range of 20 to 60 years using Path Analisys method. The result of the research shows that foreign branding has significant influence to the buying interest of the product of The Executive, and brand image also have significant influence to the buying interest of someone.
| Item Type: | Thesis (S1) |
|---|---|
| Keywords (Kata Kunci): | The Executive, Foreign Branding, Brand Image, Buy Interest |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi |
| Depositing User: | Imran SE |
| Date Deposited: | 04 Apr 2019 04:43 |
| Last Modified: | 04 Apr 2019 04:43 |
| URI: | http://eprints.unram.ac.id/id/eprint/13336 |
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