COMMODIFICATION OF CODE SWITCHING IN YOUTUBE TRAVELING VLOGS

DARMIASIH, AYU (2019) COMMODIFICATION OF CODE SWITCHING IN YOUTUBE TRAVELING VLOGS. S1 thesis, Universitas Mataram.

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Abstract

The aims of this thesis is to identity the types and the use of code switching as a commodity in YouTube traveling vlogs and to describe social factors for travelling vloggers to use code switching. The researcher used descriptive qualitative method to analyze the data in this thesis. Data were collected by downloading the videos from YouTube. The result showed that the dominant types of code switching were metaphorical code switching (81.26%) with 256 occurrences and followed by situational code switching (18.73%) with 59 occurrences. Code switching was also used as a communicative strategy to attract the viewers to watch their video on YouTube, to show their identity as a millennial, to show their social class, to promote the tour travel and also to promote their own video. Commodification was taking place by switching the language by using sign post, common phrase, or mention the name of particular brand. Four factor affecting traveling vlog used code switching: the participants, social contexts, the topics and purposes. The most dominant of social factors that affecting the traveling vlogger switch their language are the purposes (46.98%) with 148 occurrences, followed by the topic (19.68%) with 62 occurrences, the participants (17.14%) with 54 occurrences and social context (16.50%) with 52 occurrences.

Item Type:	Thesis (S1)
Keywords (Kata Kunci):	Code Switching, commodification, millennials.
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan
Depositing User:	Wiwin Kartikawati
Date Deposited:	18 Jun 2019 05:00
Last Modified:	18 Jun 2019 05:00
URI:	http://eprints.unram.ac.id/id/eprint/13928

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