ANALISIS PERMINTAAN DAN PREFERENSI KONSUMEN RUMAH TANGGA TERHADAP BERAS DI KECAMATAN TERARA KABUPATEN LOMBOK TIMUR

BAIQ, LAELI HIKMAN DANI (2020) ANALISIS PERMINTAAN DAN PREFERENSI KONSUMEN RUMAH TANGGA TERHADAP BERAS DI KECAMATAN TERARA KABUPATEN LOMBOK TIMUR. S1 thesis, Universitas Mataram.

[img] Text
S_C1G016023_BAIQ LAELI HIKMAN DANI_ANALISIS PERMINTAAN DAN PREFERENSI_1220.pdf
Restricted to Repository staff only

Download (2MB)

Abstract

This study aims to: (1) To determine the number of household demands for rice in Terara Sub-district, East Lombok Regency; (2) To determine household consumer preferences for rice in Terara Sub-district, East Lombok Regency; (3) To determine the factors that influence the demand of household towards rice in Terara Sub-district, East Lombok Regency. The study results showed that; (1) Based on the descriptive statistical analysis, the average demand for rice in Terara Sub-district, East Lombok Regency is 7.573 Kg; (2) The preference of household consumers for rice in Terara Sub-district, East Lombok Regency is that the texture attribute has the highest level of preference, with a score of 28.734, then followed by the price attribute with a score of 26.802, then for the aroma attribute with a score of 18.736, while the packaging attribute and quality, with a score of 13,830 and 11,897. (3) Factors affecting household demands for rice included the price of rice, household income per capita, number of household members, and the price of substituted goods.

Item Type: Thesis (S1)
Keywords (Kata Kunci): Key words: demand for rice, consumer preferences, family
Subjects: S Agriculture > SB Plant culture
Divisions: Fakultas Pertanian
Depositing User: Rini Trisnawati
Date Deposited: 23 Dec 2020 03:46
Last Modified: 23 Dec 2020 03:46
URI: http://eprints.unram.ac.id/id/eprint/20105

Actions (login required)

View Item View Item