BAIQ, LAELI HIKMAN DANI (2020) ANALISIS PERMINTAAN DAN PREFERENSI KONSUMEN RUMAH TANGGA TERHADAP BERAS DI KECAMATAN TERARA KABUPATEN LOMBOK TIMUR. S1 thesis, Universitas Mataram.
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Abstract
This study aims to: (1) To determine the number of household demands for rice in Terara Sub-district, East Lombok Regency; (2) To determine household consumer preferences for rice in Terara Sub-district, East Lombok Regency; (3) To determine the factors that influence the demand of household towards rice in Terara Sub-district, East Lombok Regency. The study results showed that; (1) Based on the descriptive statistical analysis, the average demand for rice in Terara Sub-district, East Lombok Regency is 7.573 Kg; (2) The preference of household consumers for rice in Terara Sub-district, East Lombok Regency is that the texture attribute has the highest level of preference, with a score of 28.734, then followed by the price attribute with a score of 26.802, then for the aroma attribute with a score of 18.736, while the packaging attribute and quality, with a score of 13,830 and 11,897. (3) Factors affecting household demands for rice included the price of rice, household income per capita, number of household members, and the price of substituted goods.
Item Type: | Thesis (S1) |
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Keywords (Kata Kunci): | Key words: demand for rice, consumer preferences, family |
Subjects: | S Agriculture > SB Plant culture |
Divisions: | Fakultas Pertanian |
Depositing User: | Rini Trisnawati |
Date Deposited: | 23 Dec 2020 03:46 |
Last Modified: | 23 Dec 2020 03:46 |
URI: | http://eprints.unram.ac.id/id/eprint/20105 |
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