Language Use in Legislative Candidates Campaign: An Analysis on Visual Media

Azmi, M. Fahrurrozi (2015) Language Use in Legislative Candidates Campaign: An Analysis on Visual Media. S1 thesis, Universitas Mataram.

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Abstract

During the period of legislative candidates‟ campaign, almost all of the candidates embellish their language campaign in unique way, it aims to give extra effects and command people to elect both themselves as a candidate and their political party. The candidates‟ language commonly embodied in form of propaganda and rhetoric is persuasive. Besides the two, emotive words, repetitions, exaggerations, imperatives, Qur‟an citations, personal pronoun, vague language, and promises are another features were found. Every features of language has own functions with one political objective to get more voters‟ vote. Furthermore, base on some language use for campaign has its own function such as; persuading, figuring, expression patriotism, and praising. This study aimed at describing language features and language functions, this is because language campaign has own features which differentiate it from other varieties of language use. The primary data of this study is written text on visual media in form of posters, banners, billboards, and pamphlet. The data were collected by using documentation and note-taking technique which is analyzed by using descriptive analysis method.

Item Type: Thesis (S1)
Keywords (Kata Kunci): Language use, Language features and functions, and visual media
Subjects: L Education > L Education (General)
Divisions: Fakultas Keguruan dan Ilmu Pendidikan
Depositing User: Ahmadi S.Si
Date Deposited: 21 Aug 2017 04:02
Last Modified: 21 Aug 2017 04:02
URI: http://eprints.unram.ac.id/id/eprint/219

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