Segmentasi Pasar Berdasarkan Gaya Hidup Konsumen PD. BPR-NTB Lombok Timur Cabang Labuhan Lombok

Zainal, Abidin and Silvia, Herlina and Lalu, Adi Permadi (2012) Segmentasi Pasar Berdasarkan Gaya Hidup Konsumen PD. BPR-NTB Lombok Timur Cabang Labuhan Lombok. Jurnal Riset Manajemen, 12. pp. 83-100. ISSN 1693-0975

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Abstract

This research aim to analyse the lifestyle market segmentation. This research studied the rural banking customer of BPR NTB East Lomboj at Labuan Lombok branch. Qualitative research methods using in this research was to analyze the data. The result of the analyzes of the factors and analyze Cluster analyzes showed there are five segments of the customer bank, ie Indoor Dynamic, Collective, Analytical and Apthy Segment. The study result suggested that PD. BPR East Lombok-NTB branch Labuhan Lombok must focus on collective segment.

Item Type: Article
Keywords (Kata Kunci): lifestyle, market segmentation, banking, market segments
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi
Depositing User: DR Zainal Abidin
Date Deposited: 15 Jun 2021 01:59
Last Modified: 15 Jun 2021 01:59
URI: http://eprints.unram.ac.id/id/eprint/22161

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