COMMUNICATION STRATEGIES USED IN PROMOTING TOURISM COMMODITIES: A SOCIOLINGUISTIC STUDY

YULIA, HARTINI (2021) COMMUNICATION STRATEGIES USED IN PROMOTING TOURISM COMMODITIES: A SOCIOLINGUISTIC STUDY. S1 thesis, Universitas Mataram.

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Abstract

The main objectives of this study are to analyze, describe, and investigate the types of communication strategies and contexts of situation in promoting tourism commodities. These all are presented by following Celce-Murcia, et al.’s theory of communication strategies’ types and the principle of SPEAKING established by Hymes. The data sources of this study are derived from the language expressions used in the conversations between the sellers and the buyers of the tourism commodities in Kuta Lombok Tourism Village and in Senggigi tourism area. Recording and note-taking techniques are used to collect the data of this study, which are then analyzed and presented in the form of words, phrases, and sentences. The results of the data analysis indicate that all types of communication strategies and each part of the acronym SPEAKING were found in the data, except Genre. However, the most frequently used strategy was gambits, fillers, and hesitation devices. It implies that in the context of promoting tourism commodities, the speakers mainly use this strategy to overcome the problem in communication, respond to something, show interest, avoid a pause in their communication, and show strong agreement. Another strategy was found in the data as the novelty. It is another strategy used by the seller which may be called repetition strategy and may belong to Achievement or Compensatory Strategies.

Item Type: Thesis (S1)
Keywords (Kata Kunci): Keywords: Communication Strategies, Tourism Commodities, Sociolinguistic
Subjects: L Education > L Education (General)
Divisions: Fakultas Keguruan dan Ilmu Pendidikan
Depositing User: Rini Trisnawati
Date Deposited: 10 Nov 2021 07:31
Last Modified: 10 Nov 2021 07:31
URI: http://eprints.unram.ac.id/id/eprint/25679

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