Effect of Website Quality on Satisfaction Use E-Commerce Website as Product Marketing Distribution

Athar, Handry Sudiartha (2020) Effect of Website Quality on Satisfaction Use E-Commerce Website as Product Marketing Distribution. Proceedings of The 5th International Confrence on Management in Emerting Markets (ICMEM 2020). ISSN ISBN : 978-623-92201-1-2

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Abstract

The aim of this study was to determine the effect of quality consisting of (system quality, information quality and service quality) websites on the satisfaction of e-commerce website users as a means of marketing product distribution. This type of research is causally associated with a targeted sampling method, while techniques for collecting data using field surveys using questionnaire tools, where the number of respondents was 50 people. The results of this research data were analyzed with SmartPLS. The results showed that only saw the quality of the information that is of great value to the satisfaction of users of e-commerce websites. Although the quality of the website system and the quality of the website service has no significant value for the satisfaction of the users of the e-commerce website.

Item Type: Article
Keywords (Kata Kunci): Website Quality, Satisfaction, Product Marketing
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Pascasarjana
Depositing User: Dr Handry Sudiartha Athar,.MM
Date Deposited: 17 Jan 2022 00:20
Last Modified: 17 Jan 2022 00:20
URI: http://eprints.unram.ac.id/id/eprint/27109

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