Rusminah, Rusminah (2017) Strategi Pengembagan Dan Pemasaran Desa Wisata Sukarara Yang Terintegrasi Di Kecamatan Jonggat Kabupaten Lombok Tengah. Strategi Pengembagan Dan Pemasaran Desa Wisata Sukarara Yang Terintegrasi Di Kecamatan Jonggat Kabupaten Lombok Tengah, 6 (2). ISSN pISSN : 2621-7902 eISSN : 2548-3919
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Abstract
This research is aimed to design the accurate strategy to be implemented in integrated Sukarara Tourism village development and marketing according to the village environment condition and to identify which strategy that has to be prioritized by the government and local participants. Data that used in the research are primary and secondary data. Primary data were mainly obtained by interviewing the local stakeholder, while secondary data were taken from library study and government data. Result of this research suggestedthe main strategy that can be implemented in developing and marketing Sukarara tourism village are develop the alternative tourism attration while still maintain the songket weaving as main appeal of the village by preparing the newdesign which more interesting to the visitor, prepare the internet promotion, organise the local people as culture tourism guideand arrange the village spatial design.
| Item Type: | Article |
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| Keywords (Kata Kunci): | Tourism village, development, marketing, environment condition, strategy |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi |
| Depositing User: | Dra Rusminah MSi |
| Date Deposited: | 18 Aug 2022 07:22 |
| Last Modified: | 18 Aug 2022 07:22 |
| URI: | http://eprints.unram.ac.id/id/eprint/29497 |
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