Strategi Pengembangan Industri Kreatif Sektor Kerajinan Perhiasan Mutiara Di Kota Mataram

Rusminah, Rusminah (2018) Strategi Pengembangan Industri Kreatif Sektor Kerajinan Perhiasan Mutiara Di Kota Mataram. Strategi Pengembangan Industri Kreatif Sektor Kerajinan Perhiasan Mutiara Di Kota Mataram, 7 (1). pp. 58-69. ISSN pISSN : 2621-7902, eISSN : 2548-3919

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Abstract

This study is aimed to find out an alternative strategies of creative industry development ofpearl jewelry craft sector in Mataram city. The research uses descriptive research design. The datacollected by interview and observation methods which is analyzed by using Internal Factor Analysis(IFE), External Factor Analysis (EFE), and SWOT analysis. The results shows that the internalenvironment of the industry has a strong position where the strength has a total value of 2.46comparedto the weakness of 0.64. The industry’s position of the outside environment also has strongposition where the industry ‘s opportunity has a total value of 1.80 versus threat 1.04. Based on thevalue of IFE and EFE can be obtained coordinate point in theaxis system is 0.91,0.38. The strategychoice is a growth strategy.

Item Type: Article
Keywords (Kata Kunci): developmentStrategy, SWOT,creative industry of pearl jewelry
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi
Depositing User: Dra Rusminah MSi
Date Deposited: 18 Aug 2022 07:22
Last Modified: 18 Aug 2022 07:22
URI: http://eprints.unram.ac.id/id/eprint/29500

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