Junaidi, Sagir (2018) Pengaruh Orientasi Budaya Penghindaran Ketidakpastian Terhadap Gaya Belanja pada Wisatawan Nusantara. Pengaruh Orientasi Budaya Penghindaran Ketidakpastian Terhadap Gaya Belanja pada Wisatawan Nusantara, 7 (4). pp. 57-69. ISSN pISSN : 2621-7902 eISSN : 2548-3919
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Abstract
This research aim is to get a depth understandingto the potential of difference in shopping style related to the culture orientation to avoid uncertainty in the tourist group.This research was conducted in three tourist sites, namely: Senggigi Beach, Gili Terawangan, and Kuta Beach. With Manova analysis known that tourists who have high uncertainty avoidance orientation tend to have decision-making style that prioritizes; quality, value, well-known brand, loyal to the brand, and confusion because of the many options. While at Travelers who have low uncertainty avoidance orientation tend to have a decision-making style that characterized expenditure: fashion consciousness, orientation recreational, and impulsive. By knowing the relationship between uncertainty avoidance cultural orientation and style tourist spending will bring enormous benefits to the tourism industry and government in promoting the activities of tourist spending, especially for the domestic market segment.
| Item Type: | Article |
|---|---|
| Keywords (Kata Kunci): | Shopping style, uncertainty avoidance, domestic travelers |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi |
| Depositing User: | Drs. H. Junaidi Sagir MBA |
| Date Deposited: | 18 Aug 2022 07:22 |
| Last Modified: | 18 Aug 2022 07:22 |
| URI: | http://eprints.unram.ac.id/id/eprint/29543 |
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