Analisis Faktor Pembentuk Citra Kandidat Pada Pemilihan Umum Kepala Daerah (Pemilukada) 2010 Kabupaten Sumbawa Barat

Junaidi, Sagir (2010) Analisis Faktor Pembentuk Citra Kandidat Pada Pemilihan Umum Kepala Daerah (Pemilukada) 2010 Kabupaten Sumbawa Barat. Analisis Faktor Pembentuk Citra Kandidat Pada Pemilihan Umum Kepala Daerah (Pemilukada) 2010 Kabupaten Sumbawa Barat, 2 (XXX). pp. 207-221. ISSN ISSN : 0853-957X

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Official URL: https://distribusi.unram.ac.id

Abstract

This research aims to investigate which factors are responsible for building candidates’ profile and what are the profiles of Head of District and Vice Head of District candidates that was conducted in the 2010. This research is categorised as cross sectional investigation. It uses quantitative descriptive approach with data analysis techniques of exploratory factor analysis and SEM. Total sample taken is 100 using Proportionate Stratified Random Sampling method. The variables used are immeasurable (latent) and measurable (observed) variables, which are physical posture, skills, hobbies, achievements, track record, popularity, credibility, political party support, competence, advertising, publicity, press release, public relation, physical and non-physical profile. At present, a candidate that proves beneficial to a political party gets more political support although the person concerned has questionable competence, credibility, and skills. However, the research result indicates that performance, public relation, press release, competence, credibility, and skills are accordingly the most influential factors in building a candidate profile. Therefore, political parties should support candidates that are truly reliable based on competence, achievements, skills, and credibility, which should be communicated to party supporters.

Item Type: Article
Keywords (Kata Kunci): Pembentuk Citra dan Pemilihan Umum Kepala Daerah (Pemilukada)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi
Depositing User: Drs. H. Junaidi Sagir MBA
Date Deposited: 19 Aug 2022 14:48
Last Modified: 19 Aug 2022 14:48
URI: http://eprints.unram.ac.id/id/eprint/29660

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