Pengaruh Ketidakpuasan Konsumen Dan Kebutuhan Mencari Variasi Terhadap Brand Switching Pada Pembelian Botol Bayi Pigeon di Kota Mataram

Junaidi, Sagir (2012) Pengaruh Ketidakpuasan Konsumen Dan Kebutuhan Mencari Variasi Terhadap Brand Switching Pada Pembelian Botol Bayi Pigeon di Kota Mataram. Pengaruh Ketidakpuasan Konsumen Dan Kebutuhan Mencari Variasi Terhadap Brand Switching Pada Pembelian Botol Bayi Pigeon di Kota Mataram, 1 (XXXII). pp. 103-115. ISSN ISSN : 0853-957X

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Official URL: https://distribusi.unram.ac.id

Abstract

The objective of this research is to know significance of partial effect and simultaneous effect between customer dissatisfaction and varieties-seeking need on brand switching behavior from other baby bottle brands to Pigeon Brand in Mataram, and what variables that dominant effect. Type of this research is causal associative. The sample applied are 100 respondents, The results shows that customers dissatisfaction and varieties-seeking need had signifantly effect to brand switching behavior simultaneously. However varieties-seeking needs is not significant when tested partially, Customer dissatisfaction is the most dominant variables that affected brand switching behavior

Item Type: Article
Keywords (Kata Kunci): customer dissatisfaction, Varieties-seeking need and Brand switching
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi
Depositing User: Drs. H. Junaidi Sagir MBA
Date Deposited: 19 Aug 2022 14:48
Last Modified: 19 Aug 2022 14:48
URI: http://eprints.unram.ac.id/id/eprint/29662

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