Does Product Knowledge Affect Intention To Use Islamic Bangking ? The Role of Corporate Image, Product Quality and Religiosity

Muaidy, Yasin (2021) Does Product Knowledge Affect Intention To Use Islamic Bangking ? The Role of Corporate Image, Product Quality and Religiosity. Does Product Knowledge Affect Intention To Use Islamic Bangking ? The Role of Corporate Image, Product Quality and Religiosity, 56 (2). pp. 291-302. ISSN ISSN : 0258-2724

[img]
Preview
 Text
Journal of Southwest Jiaotong University.pdf
Download (560kB) | Preview
Official URL: http://jsju.org/index.php/journal/article/view/851

Abstract

The purpose of this research is to investigate and build a model of the influence of product knowledge, product quality, and level of religiosity through the corporate image in increasing intention to use Islamic banking products in small and medium enterprises that support halal tourism. The development of halal tourism should be an opportunity for Islamic banks to support the development of halal tourism. To increase economic growth in Indonesia through Islamic banking, Islamic banks must further increase public intention to use their products and services. This research is associative, and the population used was business actors supporting halal tourism in Lombok. Data collection used a survey method with questionnaires distributed to 200 respondents. The questionnaires were then processed and analyzed using Structural Equation Modeling with Amos 22 software. The results of this study are that the image of Islamic banking has no positive effect on the intention to use Islamic banking products, religiosity has a positive and significant effect on the intention to use Islamic banking products, and product quality has a positive and significant effect on the intention to use Islamic banking products.

Item Type: Article
Keywords (Kata Kunci): Islamic Bank, Halal Tourism, Product Knowledge, Product Quality, Religiosity Value
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi
Depositing User: Dr. Muaidy Yasin MS
Date Deposited: 18 Aug 2022 07:31
Last Modified: 18 Aug 2022 07:31
URI: http://eprints.unram.ac.id/id/eprint/30033

Actions (login required)

View Item View Item
Repository UNRAM is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.