H. Muhammad, Ilhamuddin and Santi, Nururly and Rusminah, Rusminah SIKAP KONSUMEN TERHADAP TAHU ABIAN TUBUH SEBAGAI PRODUK UNGGULAN SEKTOR MAKANAN KOTA MATARAM. JMM Unram (Jurnal Magister Manajemen Universitas Mataram). ISSN 2548-3919
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Abstract
This research is aimed at determining the attitude of consumers towards one of the superior products of Mataram city, that is tahu Abian Tubuh. The research is descriptive which using sample survey method. In order to answer the problem proposed, the analytical tool is Ideal-Point Model. The model measures a difference between what is desired and what is perceived by consumers. The result of this study shows that consumers provide a very good assessment to the existing attributes. It means that consumers’ attitude to the product is very good which is in accordance with consumer’s desire.
| Item Type: | Article |
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| Keywords (Kata Kunci): | consumer, attitude, tahu, Abian Tubuh |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi |
| Depositing User: | Drs M. Ilhamuddin M.Sc |
| Date Deposited: | 29 Aug 2022 06:09 |
| Last Modified: | 29 Aug 2022 06:09 |
| URI: | http://eprints.unram.ac.id/id/eprint/31252 |
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