Tajidan, Tajidan and Muktasam, Muktasam and Amiruddin, Amiruddin and Ayu, Candra and Yusuf, Muhammad and Sayuti, Rosyadi and Sukmana, Febrian Humaidi and Muttaqin, M.Zaernul (2022) The Implementation a Cost-Driven Strategy Based on Economic Sociology to Face Competition: A Case in the Tofu Agroindustry Business in Lombok - Indonesia. The Implementation a Cost-Driven Strategy Based on Economic Sociology to Face Competition: A Case in the Tofu Agroindustry Business in Lombok - Indonesia, 10 (1). (424-434. ISSN 2348-7585
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Abstract
Until now, cost orientation is considered a strategy oriented to the interests of producers and does not pay attention to the interests of consumers. In its implementation, the cost-based strategy is flexible, that is, between satisfying producers' expectations of higher than normal profits and consumers' expectations of obtaining a cheap purchase price, so that it can be found. a trade-off between the interests of producers and the interests of consumers. To find the trade-off, a survey of entrepreneurs in the tofu Agroindustry under study was conducted in Mataram City and East Lombok Regency with forty sampling units each, so that there were eighty business units as samples. The result is the acquisition of a constant value of the relationship between production costs and raw material costs, minimizing the contribution margin.
| Item Type: | Article |
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| Keywords (Kata Kunci): | price, consumer, contribution margin, producer, benefit, compensation |
| Subjects: | S Agriculture > S Agriculture (General) S Agriculture > SB Plant culture |
| Divisions: | Fakultas Pertanian |
| Depositing User: | Dr.Ir.MS Tajidan Tajidan |
| Date Deposited: | 03 Sep 2022 14:30 |
| Last Modified: | 03 Sep 2022 14:30 |
| URI: | http://eprints.unram.ac.id/id/eprint/31459 |
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