C2 - Analysis Of Tourism Potential Development Strategy Lombok Island Post-Earthquake 2018

Suprianto, Suprianto and Tuti, Handayani and Wahidin, Wahidin C2 - Analysis Of Tourism Potential Development Strategy Lombok Island Post-Earthquake 2018. American Journal of Humanities and Social Sciences Research (AJHSSR). ISSN e-ISSN:2378-703X

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Abstract

The purpose of this research is to develop a strategy for developing tourism potential after the 2018 earthquake on the island of Lombok, West Nusa Tenggara Province. This type of research was conducted using a descriptive method with qualitative manufacturing by making the strategies used by the Tourism Office related to tourism development on the island of Lombok. The strategy for developing tourism potential on the island of Lombok with a SWOT analysis, namely strength supported by the natural charm of the island of Lombok which is very strategic and easy to reach geographically, the unique traditions and culture of the community, and high tolerance. attitude. Weaknesses are low human resources, management of tourist destinations, cultural centers that have not been managed properly, and security and comfort that are still not guaranteed. Opportunities are supported by advances in communication and information technology, easy-to-reach distance from tourist sites from downtown Mataram, and Lombok International Airport, which is easily accessible to tourist destinations. The weaknesses are the low level of public awareness to protect the tourism environment, political issues and global influence, as well as the condition of Lombok after the July 2018 earthquake.

Item Type: Article
Keywords (Kata Kunci): Lombok Tourism, Development Strategy
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi
Depositing User: Drs Suprianto M.P
Date Deposited: 12 Sep 2022 04:52
Last Modified: 12 Sep 2022 04:52
URI: http://eprints.unram.ac.id/id/eprint/31667

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