Nur, Utami and Putrianto, Leoni Indah and Nurhusna, Istiqomah and Nurhatia, Redita (2022) The Communication Pattern of the Bantul Regency Tourism Office in ReBranding the Tourism Sector via Twitter During the 2020 Covid-19 Pandemic Based on Twitter Social Media Analysis. Proceedings of International Conference Sociology, University of Mataram. pp. 170-182.
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170-182 The Communication Pattern of the Bantul Regency Tourism Office in Re-Branding the Tourism Sector via Twitter During the 2020 Covid-19 Pandemic Based on Twitter Social Media Analysis.pdf Download (865kB) | Preview |
Abstract
Communications made by the government are more incentive through social media and mass media during the COVID-19 pandemic. Likewise, the Bantul Regency tourism office communicates through its social media by Twitter @dinparbantul. This research method is a qualitative analysis using Nvivo 12plus. The research data is sourced from @dinparbantul's tweet. The results of this study are that the Bantul Regency Tourism Office is aggressively making appeals for the prevention of Covid-19 in this new normal era, especially for tourists who are traveling. The Bantul Regency Tourism Office is also intensively communicating through the Bantul Tourism Office website which can be accessed at https://pariwisata.bantulkab.go.id/. The interaction of the Twitter account with the user can be seen from its relationship with various other Twitter accounts, it was found that the Twitter account of the Bantul Regency Tourism Office has links and relationships with other government and community accounts. Finally, there are hashtags #wisatabantul, #jelajahbaru, #dinparbantul, and #bantul. It explains that @dinparbantul always tries to promote tourist attractions in Bantul to the public. The results of data processing using the Twitter photo viewer Nvivo 12 from the @dinparbantul Twitter account indicate that the account has a connection with many key users that many users seek information through the @dinparbantul account, especially during tourism re-branding efforts during the COVID-19 pandemic and before this pandemic. From the results of this study, it can be concluded that the communication carried out by the Bantul Regency Tourism Office through Twitter is good, although not as intense as other government social media accounts.
| Item Type: | Article |
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| Keywords (Kata Kunci): | Communication, Interaction, Social Media, Twitter |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Program Studi Sosiologi |
| Depositing User: | Seminar Nasional Sosiologi |
| Date Deposited: | 30 Dec 2022 10:49 |
| Last Modified: | 30 Dec 2022 10:49 |
| URI: | http://eprints.unram.ac.id/id/eprint/34090 |
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