Prabowo, Hendro and Sanjaya, Sang Putu Adi and Dewi, Mahargyantari Purwani and Salve, Henny Regina and Marissa, Aski and Firdaus, Mu'minatus Fitriati and Afandi, Nur Aziz and Kusumastuti, Astri Nur (2022) IDENTITY OF BALI IN THE FACE OF THE RUSH OF TOURISM FOR THREE DECADES. Proceedings of International Conference Sociology, University of Mataram. pp. 466-476.
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476-490 IDENTITY OF BALI IN THE FACE OF THE RUSH OF TOURISM FOR THREE DECADES.pdf Download (293kB) | Preview |
Abstract
Tourism has begun to expand to Bali since 1914. At first, the Balinese people were not aware of being used as a tourismobject, even though they began to interact with tourists. The appeal of Bali lies in the religious and cultural forces that come together very strongly in every facet of the daily life of the Balinese people. Foreign tourists visiting Bali increased from what initially only amounted to 86,067 people (1969) has changed to 16,106,954 people (2019). The development of the tourism industry in Bali has implications on the issue of cultural identity. This research is a literature review related to how the Balinese struggle to maintain their cultural identity in the face of the rush of tourism for three decades. The results show that there are three big themes, namely Balineseness, Ajeg Bali and Bali after the reclamation of Benoa Bay.
Item Type: | Article |
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Keywords (Kata Kunci): | cultural identity, Bali, tourism |
Subjects: | H Social Sciences > H Social Sciences (General) |
Divisions: | Program Studi Sosiologi |
Depositing User: | Seminar Nasional Sosiologi |
Date Deposited: | 18 Jan 2023 09:08 |
Last Modified: | 18 Jan 2023 09:08 |
URI: | http://eprints.unram.ac.id/id/eprint/34577 |
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