ANALISIS PEMASARAN CABAI RAWIT DI KECAMATAN PRINGGASELA KABUPATEN LOMBOK TIMUR

Amelia, Salsabila (2023) ANALISIS PEMASARAN CABAI RAWIT DI KECAMATAN PRINGGASELA KABUPATEN LOMBOK TIMUR. S1 thesis, Universitas Mataram.

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Abstract

This study aims to (1) analyze the marketing channel for cayenne pepper in Pringgasela sub-district, East Lombok regency, (2) analyze the marketing efficiency of cayenne pepper in Pringgasela subdistrict, East Lombok regency, and (3) identify the constraints faced in cayenne pepper marketing in Pringgasela subdistrict, Lombok regency. East. The method used in this research is descriptive method while the data collection technique is done by survey technique. This research on the marketing of cayenne pepper is located in Pringgasela District, East Lombok Regency. The unit of analysis in this study were the chili farmers in Pringgasela District, East Lombok Regency and the marketing agencies involved in the process of distributing the chili peppers from farmers to final consumers. This research was conducted in Pringgasela Selatan Village and Rempung Village, Pringgasela Subdistrict, East Lombok Regency by purposive sampling. The number of farmer respondents was determined by quota sampling, namely 30 people and the determination of marketing institutions was determined by snow ball sampling. From the results of snow ball sampling, 10 traders were found as respondents, namely 4 village collector traders (PPD), 5 retail traders, and 1 inter-island trader (PAP). The types of data used are quantitative and qualitative data. The data sources used are primary data and secondary data. The analysis used is marketing efficiency analysis using indicators of price margin share and profit distribution. The results of this study are: (1) Marketing of cayenne pepper in Pringgasela District has three marketing channels, namely: (1) Farmers – Village Collector Traders (PPD) Final Consumers, (2) Farmers Retailers – Village Collector Traders (PPD) End Consumers, and (3) Farmers – Village Collector Traders (PPD) – Inter Island Traders (PAP). (2) Margin on marketing channel I is Rp. 3,500.00/kg, marketing channel II margin of Rp.4,500.00/kg, and marketing channel of Rp. 8,428.86/kg. Farmer’s share in marketing channel I was 93.59%, marketing channel II was 91.91%, while in channel marketing III obtained farmer's share of 94.32%. Distribution of profits for marketing channel I and marketing channel III can be said to be more efficient than marketing channel II because the profit distribution for marketing channel I is 1 (efficient) and marketing channel III is 0.96 (efficient), while marketing channel II is 0.20 (not efficient). For the total marketing costs on marketing channel I is smaller, namely Rp.2,169.13/kg, marketing channel II is Rp. 2,412.77/kg, and marketing channel III, namely Rp. 6,033.22/kg

Item Type:	Thesis (S1)
Keywords (Kata Kunci):	Cayenne Pepper, Marketing Efficiency, Marketing Channels.
Subjects:	S Agriculture > SB Plant culture
Divisions:	Fakultas Pertanian
Depositing User:	Meike Megawati
Date Deposited:	30 May 2023 01:32
Last Modified:	30 May 2023 01:32
URI:	http://eprints.unram.ac.id/id/eprint/38971

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