B1 PERSEPSI PELAKU USAHA KELOMPOK MILENIAL DALAM IMPLEMENTASI PARIWISATA HALAL DI PULAU LOMBOK

Lalu, Suparman and Hermanto, Hermanto and Aryan, Agus Pratama and Baiq, Mustika Sari and Baiq, Nikmatul Ulya and Uswatun, Nafi’ah (2020) B1 PERSEPSI PELAKU USAHA KELOMPOK MILENIAL DALAM IMPLEMENTASI PARIWISATA HALAL DI PULAU LOMBOK. Jurnal Magister Manajemen Universitas Mataram, 9 (3). pp. 230-242. ISSN 2548-3919

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Abstract

The tourism industry on the island of Lombok has experienced rapid development and made Halal tourism a leading sector. This study aims to examine the perceptions of tourism business actors from the millennial group in implementing the concept of Halal tourism on the island of Lombok. This study uses a qualitative descriptive phenomenology approach. The data were obtained through observation and in-depth interviews from Muslim tourism businesses which were determined by snowball sampling. The results show that millennial business actors in the tourism sector have good perceptions and positive attitudes towards the implementation of the Halal tourism concept on the island of Lombok. Limited knowledge and understanding regarding Halal indicators and standards is not a big obstacle to applying Halal principles because it is the culture and culture of the people of Lombok.

Item Type:	Article
Keywords (Kata Kunci):	Halal Tourism Implementation, Perception, Muslim Millennial Groups, Lombok
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi
Depositing User:	Dr. Lalu Suparman, MM
Date Deposited:	10 Nov 2020 04:41
Last Modified:	11 Nov 2020 00:45
URI:	http://eprints.unram.ac.id/id/eprint/18254

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