The Effect of Electronic Word of Mouth in Social Media and Experiential Value on Destination Image Dan Revisit Intention after Earthquake in Lombok

Athar, Handry Sudiartha (2020) The Effect of Electronic Word of Mouth in Social Media and Experiential Value on Destination Image Dan Revisit Intention after Earthquake in Lombok. Global Journal of Management and Business Research: E Marketing, 19 (8-E). ISSN Online ISSN: 2249-4588 & Print ISSN: 0975-5853

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Abstract

The earthquake that occurred in Lombok becoming the talk of the world, as a result, some embassies issued warnings against traveling to Lombok for a while. As a result, thousands of tourists canceled flights to Lombok which caused tourist arrivals in Lombok experiencing a downward spiral and certainly very disruption to tourism activities on the island of Lombok, while the economy is heavily dependent on the tourism industry. the purpose of this study includes: (1) To determine the effect of e WOM in Social Media to Revisit intention on Lombok Island Post Earthquake. (2) To determine the effect of eWOM in Social Media on image Destination Post Earthquake in Lombok. (3) To determine the effect of Experiential traveler value to the image on Lombok Island Destination Post Earthquake. (4) To determine the effect of value to Revisit intention Experiential Post-Earthquake on the island of Lombok. (5) To determine the effect of the image to Revisit intention Destination Post Earthquake on the island of Lombok.

Item Type: Article
Keywords (Kata Kunci): ewom, destination image, experiental value, revisit intention.
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Pascasarjana
Depositing User: Dr Handry Sudiartha Athar,.MM
Date Deposited: 13 Aug 2021 10:12
Last Modified: 13 Aug 2021 10:12
URI: http://eprints.unram.ac.id/id/eprint/23210

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