Athar, Handry Sudiartha (2020) The Effect of Brand Image, Price and Promotion on The Decision To Stay at Cadaka Hotel - Central Java. Jurnal Media Bina Ilmiah, 14 (12). ISSN pISSN : 1978-3787 eISSN : 2615-3505
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Abstract
This study examines the effect of brand image, price, and promotion on stay decision in Cadaka Hotel - Central Java. This research was conducted on 94 respondents of the consumers whod stay in hotel. The data were collected through interview, documentation, and questionnaires. The data were multiple linear regression analysis. The results of this study indicate that brand image has a positive and significant effect on stay decision, price has a positive and significant effect on stay decision, and promotion has a positive and significant effect on the stay decision consumers in Cadaka Hotel - Central Java. This research shows that the better the brand image that is formed, the price offerded, and promotions made by the hotel, the decision to stay overnight will also increase.
| Item Type: | Article |
|---|---|
| Keywords (Kata Kunci): | Keywords: Brand Image, Price, Promotion & Decision To Stay. |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Divisions: | Pascasarjana |
| Depositing User: | Dr Handry Sudiartha Athar,.MM |
| Date Deposited: | 13 Aug 2021 10:13 |
| Last Modified: | 13 Aug 2021 10:13 |
| URI: | http://eprints.unram.ac.id/id/eprint/23219 |
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