Athar, Handry Sudiartha (2020) Customer Experience Sebagai Mediasi Pengaruh Multi Halal Friendly-Hotel Atributes Terhadap Kepuasan Pelanggan Grand Madani Hotel Mataram. Jurnal Magister Manajemen (JMM), 9 (4a). pp. 81-95. ISSN Print ISSN: 2621-7902, Online ISSN: 2548-3919
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Abstract
This study aims to examine the effect of the application of the halal tourism concept on the brand image of Lombok Island as the island of a thousand mosques on the decision to visit for the millennials tourists at the Mataram Islamic center. The research method uses associative research methods with a quantitative approach. The results of this study indicate that the halal tourism concept variable had a positive and significant effect on the visiting decision variable, as well as the brand image variable which had a positive and significant impact on the visit decision variable, the halal tourism concept variable had a positive yet insignificant effect on the visiting decision. The Mataram Islamic center mosque is an icon of Lombok Island and has been named as the best mosque at the national level in 2020. With the achievements received by the Islamic Center Mataram Mosque, the management must be able to maintain the trust that had been entrusted by the community and tourists. In addition, the West Nusa Tenggara Government needs to carry out more activities to introduce tourist destinations in NTB, especially Islamic center attractions. Penelitian ini bertujuan untuk menguji pengaruh penerapan konsep pariwisata halal pada citra merek pulau Lombok sebagai pulau seribu masjid terhadap keputusan berkunjung wisatawan milenial di Islamic Center Mataram. Metode penelitian ini menggunakan metode penelitian asosiatif dengan pendekatan kuantitatif. Hasil penelitian ini menunjukkan variabel konsep pariwisata halal berpengaruh positif dan signifikan terhadap variabel keputusan berkunjung, begitu juga dengan variabel citra merek berpengeruh positif dan signifikan terhadap variabel keputusan berkunjung akan tetapi variabel konsep pariwisata halal berpengaruh positif namun tidak signifikan terhadap keputusan berkunjung. Masjid Islamic Center Mataram merupakan ikon pulau Lombok dan dinobatkan sebagai masjid terbaik tingkat nasional tahun 2020. Dengan adanya prestasi tersebut, pihak pengelola harus mampu menjaga amanah yang telah dititipkan dari masyarakat maupun wisatawan. Selain itu, pemerintah Nusa Tenggara Barat perlu melakukan lebih banyak kegiatan untuk memperkenalkan destinasi wisata di NTB khususnya objek wisata Islamic center.
| Item Type: | Article |
|---|---|
| Keywords (Kata Kunci): | Halal tourism, brand image, visited decision, millennial tourists, Lombok island |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Divisions: | Pascasarjana |
| Depositing User: | Dr Handry Sudiartha Athar,.MM |
| Date Deposited: | 13 Aug 2021 10:13 |
| Last Modified: | 13 Aug 2021 10:13 |
| URI: | http://eprints.unram.ac.id/id/eprint/23226 |
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