Artikel B14 -ANALISIS STRATEGI MEMBANGUN BRAND IMAGE HALAL TOURISM KECAMATAN SAMBELIA KABUPATEN LOMBOK TIMUR

Muttaqillah, Muttaqillah and Zainal, Abidin and Permadi, Lalu Adi Artikel B14 -ANALISIS STRATEGI MEMBANGUN BRAND IMAGE HALAL TOURISM KECAMATAN SAMBELIA KABUPATEN LOMBOK TIMUR. JMM Unram (Jurnal Magister Manajemen Universitas Mataram). ISSN 2548-3919

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Abstract

The purpose of this research was to develop marketing communication strategy for building the brand image of halal tourism in Sambelia District of East Lombok Regency. The design used in this research based on qualitative approach. The results of this study indicated that marketing communication strategy already exists in building a brand image of halal tourism in Sambelia District, East Lombok Regency. Marketing communication strategy appropriately in accordance with the internal and external environmental conditions used to build a brand image of halal tourism in Sambelia District, East Lombok Regency is a Strategy of Development and Communication of Halal Tourism Market and Maintaining Variety of Tourism Attraction in East Lombok, Promotion Strategy with Branding Pesona Halal Lombok Timur and Marketing Communication Strategy with branding of Halal tourism for East Lombok either through internet and tourism exhibition.

Item Type: Article
Keywords (Kata Kunci): marketing communication strategy, brand image, halal tourism, Sambelia District, East Lombok Regency
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi
Depositing User: DR Zainal Abidin
Date Deposited: 17 Nov 2021 00:59
Last Modified: 17 Nov 2021 00:59
URI: http://eprints.unram.ac.id/id/eprint/26047

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