Prosiding : Promotion and Designan Analisis to Corporate Image PT. De Bale Property Lombok

Athar, Handry Sudiartha Prosiding : Promotion and Designan Analisis to Corporate Image PT. De Bale Property Lombok. Proceedings of The Global Advanced Research Conferenceon Management and Business Studies (GARCOMBS). ISSN 2303-0003

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Abstract

This study aims to determine the effect of promotion and design simultaneously and partially on the image of the company PT.De Bale Property Lombok, as well as to determine the most dominant variable in influencing the company's image. Type of research is associative research. Population in this research is the public Mataram. The number of samples as many as 100 respondents were determined by purposive sampling technique. Data were analyzed using multiple linear regression analysis. The results showed that the promotion and design influence simultaneously and partially to the company image PT.De Bale Property Lombok as well as the design variable is the most dominant variable affecting the company's image.

Item Type: Article
Keywords (Kata Kunci): Promotion, Design and Corporate Image
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Pascasarjana
Depositing User: Dr Handry Sudiartha Athar,.MM
Date Deposited: 17 Jan 2022 00:19
Last Modified: 17 Jan 2022 00:19
URI: http://eprints.unram.ac.id/id/eprint/27104

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