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SAUFI, AKHMAD and Hartiani, Hartiani and Dwi Putra, Buana S (2021) C27 - Analysis of the Influence of Brand Experience and Customer Satisfaction on Brand Loyalty and Its Implications for Willingness to Pay a Price Premium (Study on Herbalife Product Nutrition Customer in East Lombok, West Nusa Tenggara, Indonesia). International Journal of Multicultural and Multireligious Understanding, 8 (12). pp. 18-25. ISSN 2364-5369