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SAUFI, AKHMAD and Ni Putu Inten, Nindya Paramitha and Sulhaini, Sulhaini (2022) C28 - The Effect of Hedonic Shopping and Utilitarian Values on Impulse Buying Moderated by Gender on the Marketplace. International Journal of Multicultural and Multireligious Understanding, 9 (2). pp. 54-67. ISSN 2364-5369