Rusminah, Rusminah (2021) Pengaruh Kualitas Produk dan Harga Terhadak Keputusan Pembelian Pada Toko Pakaian Distro ARJ88 Store Kota Mataram. Pengaruh Kualitas Produk dan Harga Terhadak Keputusan Pembelian Pada Toko Pakaian Distro ARJ88 Store Kota Mataram, 1 (1). pp. 10-21. ISSN eISSN : 2809-4263
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Abstract
This study aims to find out the influence of variable product quality and price on purchasing decisions at distro Arj88 Store clothing stores located in Mataram City. The type of research used in this research is associative with the quantitative approach. The population in this research is all buyers and who have come shopping at the distro clothing store Arj88 Store. Sampling techniques using purposive sampling with a total of 90 samples. Data collection tool using questionnaires that have been tested for validity and reliability. The analysis test used to answer hypotheses is multiple linear regression analysis. The results of this study showed that Product Quality Variables had a significant effect on purchasing decisions with a calculated t value of 6,287 > t table of 1,988 and a significance value of 0.000 > 0.05. While the price variable has a significant effect on the purchase decision with a calculated t value of 5,061 < t table 1,988 and a significant value of 0.497 < 0.05.
| Item Type: | Article |
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| Keywords (Kata Kunci): | Keywords: Product Quality, Price, Purchase Decision |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi |
| Depositing User: | Dra Rusminah MSi |
| Date Deposited: | 18 Aug 2022 07:15 |
| Last Modified: | 18 Aug 2022 07:15 |
| URI: | http://eprints.unram.ac.id/id/eprint/29539 |
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