Suprianto, Suprianto and Lukman, Hakim C4 - Qualitative Analysis of Gojek Services On Culinary Business Development in Mataram City, West Nusa Tenggara Province. American Journal of Humanities and Social Sciences Research (AJHSSR). ISSN e-ISSN :2378-703X
|
Text
C4 Suprianto.pdf Download (4MB) | Preview |
|
|
Text
4 ZS2153406414.pdf Download (117kB) | Preview |
|
|
Text
4 Turnitin.pdf Download (2MB) | Preview |
Abstract
This study took the title: Qualitative Analysis of Go-Jek Services on the Development of Culinary Business in Mataram City, West Nusa Tenggara Province. The research was conducted using a survey method by taking a sample of 100 respondents whose samples were determined by accidental sampling. Based on the results of the analysis in the calculation of the respondents' votes, 50% of respondents prefer to use GO-JEK compared to other applications, namely GRAB and UBER. This proves that GO-JEK is very influential for most people to make food orders and trips to various destinations. After GO-JEK, there is GRAB with 29% and UBER with 19%. Meanwhile, 2% of respondents have never used an online motorcycle taxi. Based on the survey results, the public opinion we got was very diverse, both positive and negative opinions. As well as having an impact on the community, GO-JEK has also greatly influenced culinary and tourism in the area. With the existence of GO-JEK, culinary delights in remote areas will be sought after and many stalls now use the GO-JEK application. This will make the culinary delights in Mataram city much in demand and enjoyed by the public. So the effect of GO-JEK on culinary is quite good and the tariff is determined according to the distance traveled.
| Item Type: | Article |
|---|---|
| Keywords (Kata Kunci): | Qualitative Analysis of Go-Jek Services |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi |
| Depositing User: | Drs Suprianto M.P |
| Date Deposited: | 12 Sep 2022 04:52 |
| Last Modified: | 12 Sep 2022 04:52 |
| URI: | http://eprints.unram.ac.id/id/eprint/31671 |
Actions (login required)
 |
View Item |
