Suprianto, Suprianto and Putu, Karismawan and Muhammad, Alwi C5 - The Impact of Covid-19 on the Activities of The Small and Medium Micro Bussiness Household (MSMES) in East Lombok Distric West Nusa Tenggara Barat. American Journal of Humanities and Social Sciences Research (AJHSSR). ISSN e-ISSN :2378-703X
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Abstract
This research takes the title "The Impact of COVID-19 on Home Industry Activities of Micro, Small and Medium Enterprises (MSMEs) in East Lombok Regency". The aim of this research is to analyze the impact of Covid - 19 on income and added value of household processed industries in Lombok Regency East. The research method was carried out by means of a survey by taking a sample of 60 respondent business units. The method used for sampling was snowball sampling by looking at the characteristics of the household industry. Most of the characteristics of the small household industry are doing their activities at the respondent's house and selling in crowded places that are densely populated and visitors in the city of Selong. The education level of respondents on average graduated from junior high school (SMP) and senior high school (SMA) with the lowest 3 years of business experience in the food processing industry and the highest 10 years. with an average length of time working more than 10 hours a day .. The average income earned by informal workers is below IDR 2,000,000, - as much as 46.67% and 30.33% of their income is above IDR 3,000,000. respondents averaged over Rp. 4,000,000, as much as 23%. Overall analysis of MSME home industry businesses, as many as 5 businesses have low efficiency levels (R / C ratio <1), namely in the business and the rest of the respondents' businesses, the R / C ratio is> 1, economically the business is feasible to run. The average added value of MSME home industry businesses has a ratio above 50 (RNT> 50%), which means that the added value of several home industry businesses is categorized as high (range 51.58 to 86.46% highest) as many as 10 home industry business units. MSME processed ladder. Value Added Ratio (RNT) below 50% as many as 5 business units or 33.33% are categorized as having low added value, such as processed pancakes, wheat crackers, kemerodok cakes, ginger sherbet and fried peanuts have added value ratios below 50% (RNT <50%) means that industrial businesses managed by households have a low value-added ratio To further increase the business income of the MSME household processed industry during the COVID-19 pandemic, especially increase the selling share of processed products by opening sales services through social media, digital systems via the internet (go food, go jek) so that their sales turnover will increase.
| Item Type: | Article |
|---|---|
| Keywords (Kata Kunci): | Impact of COVID – I9 on Home Industry Business Activities in East Lombok District |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi |
| Depositing User: | Drs Suprianto M.P |
| Date Deposited: | 12 Sep 2022 04:52 |
| Last Modified: | 12 Sep 2022 04:52 |
| URI: | http://eprints.unram.ac.id/id/eprint/31672 |
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