B.14_Analysis of Product Quality on the Food Processing Sector based on the Consumer Evaluation Criteria (Study on product Tempe Pejeruk Abian, Mataram City)

H. Muhammad, Ilhamuddin and Hilmiati, Hilmiati and Rusminah, Rusminah and Junaidi, Sagir (2023) B.14_Analysis of Product Quality on the Food Processing Sector based on the Consumer Evaluation Criteria (Study on product Tempe Pejeruk Abian, Mataram City). IJISET - International Journal of Innovative Science Engineering and Technology, 10 (03). pp. 32-40. ISSN 2348-7968

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Abstract

This study aims to determine the quality of SME products in the food sector which are widely spread in the city of Mataram. The research focus is on tempe products which are one of the leading products in this city. This study used a sample survey method, by selecting the Pejeruk Abian Tempe industry center as a research location. The research population was all tempe consumers who came to buy at the center, or consumers elsewhere who bought Pejeruk Abian tempeh. In determining the respondents as data sources in this study, researchers used a purposive sampling technique. Because the number of members of the study population is not known with certainty, the number of research samples is determined by 100 respondents. To answer the problems posed, the analytical tool used is the Ideal-Point Model, namely the consumer's evaluation of what is felt and what is desired. This model measures the difference between what consumers feel and what consumers want. The results showed that the product quality of Tempe Pejeruk Abian UKM, Mataram city was very good. This is indicated by the quality value being in the upper interval class, which means that the quality of the tempe product is in accordance with the wishes of consumers. Based on the Islamic view, respondents perceive tempe products produced by Pejeruk Abian Tempe UKM as products with halal ingredients, good processes, and are a valuable and useful offer.

Item Type:	Article
Keywords (Kata Kunci):	Quality, Food Sector, Tempe, Economy, Islam
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi
Depositing User:	Drs M. Ilhamuddin M.Sc
Date Deposited:	20 Mar 2023 05:12
Last Modified:	20 Mar 2023 05:12
URI:	http://eprints.unram.ac.id/id/eprint/35832

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