Akhmad, Jufri (2021) Influence of Muslim-Friendly Facilities, Price and Location On Decision to Stay At Three and Four-Star Hotels In Mataram City. American Journal of Humainites and Social Science Research, American Journal of Humainites and Social Science Research (AJHSSR).
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Influence of Muslim-Friendly Facilities, Price and Location On Decision to Stay At Three and Four-Star Hotels In Mataram City (1).pdf Download (2MB) | Preview |
Abstract
This study aims to analyze the effect of Muslim-friendly facilities, price, and location on the decision to stay at a hotel in the city of Mataram. The sampling method was a purposive sampling technique with a sample size of 40 respondents, while in data collection using a questionnaire distributed to respondents who had stayed at three and four-star hotels in the city of Mataram. The data analysis technique used in this research is Structural Equation Modelling-Partial Least Square. The results of this study indicate that the Muslim-friendly facilities variable has a positive but insignificant effect on the decision to stay at a hotel in the city of Mataram. Meanwhile, the price has a negative but not significant effect on the decision to stay at a hotel in the city of Mataram. Meanwhile, the location has a positive and significant effect on the decision to stay at a hotel in Mataram city. While the magnitude of the influence of the Muslim-friendly facilities, price, and location variables on the decision to stay at three and four-star hotels in Mataram city was 42.7 percent.
| Item Type: | Other |
|---|---|
| Keywords (Kata Kunci): | Muslim-Friendly Facilities; Price; Location; Decision to Stay. |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi |
| Depositing User: | DR Akhmad Jufri |
| Date Deposited: | 19 May 2023 06:01 |
| Last Modified: | 19 May 2023 06:01 |
| URI: | http://eprints.unram.ac.id/id/eprint/38069 |
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