C10 - Effect of Promotion Online Destinations East West Nusa of Perception and Tourists Return Visit from Developed Countries

SAUFI, AKHMAD and Yan, Syahroni and Baiq, Handayani Rinuastuti (2019) C10 - Effect of Promotion Online Destinations East West Nusa of Perception and Tourists Return Visit from Developed Countries. GJMBR - Global Journal of Management and Business Research, 19 (3). pp. 31-38. ISSN 2249-4588

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Official URL: https://journalofbusiness.org/index.php/GJMBR

Abstract

The purpose of this study was: (1) Demonstrate and analyze the effect of promotion online destinations West Nusa Tenggara to the perception of tourists from developed countries. (2) Demonstrate and analyze the effect of promotion online destinations to visit West Nusa back tourists from developed countries. (3) Demonstrate and analyze the influence traveler perception developed countries of West Nusa Tenggara on a return visit of tourists from developed countries. This type of research is quantitative research is associative. Methods of data collection conducted by researchers namely through surveys. sample in this research is the criteria were 30 samples with tourists who come from developed countries and make a return visit to the West. The data collection tool used in this study was a questionnaire. using analysis Partial Least Squares (PLS). conclusions of research that can be taken are: (1) Promotion Online has a positive and significant impact on the perception of tourists from developed countries. (2) Promotion Online has a positive effect but not significant Visits Back Tourists from developed countries. (3) Perception Travelers have a positive and significant impact on Return Visits Travelers from developed countries

Item Type: Article
Keywords (Kata Kunci): online promotion, perception of tourists, stay back
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi
Depositing User: H. Ahmad Saufi, SE., M.Bus., Ph.D
Date Deposited: 12 Jun 2023 08:29
Last Modified: 12 Jun 2023 08:29
URI: http://eprints.unram.ac.id/id/eprint/39401

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