C17 - The Effect of Web Design, Web Responsive, and Web Content on Impulse Buying and Compulsive Buying Behavior of E-Commerce Purchase

SAUFI, AKHMAD and Lalu Romi, Sopian Tohri and Lalu, Edy Herman (2020) C17 - The Effect of Web Design, Web Responsive, and Web Content on Impulse Buying and Compulsive Buying Behavior of E-Commerce Purchase. IJISET - International Journal of Innovative Science, Engineering & Technology, 7 (12). pp. 267-276. ISSN 2348 – 7968

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Abstract

Advances in information technology change the behavior and lifestyle of people in conducting transactions or shopping electronically. The Ministry of Communication and Information Technology of the Republic of Indonesia said that internet users in Indonesia reached fifty-four percent or 143 million people out of 265 million people in Indonesia. Digital data for 2020 explains that this figure shows that at least eight out of ten internet users in one month buy products or services online at least once a month. In terms of position, Indonesia is superior to developed countries regarding online buying and selling, such as the United States and China. Before designing online stores, star-up companies must pay attention to web design, the response of a web, and the content displayed must always be interesting and updated. The purpose of this study is to determine the effect of "Web Design, Web Responsiveness, and Web Content on Impulsive Buying and Tendency to Compulsive Buying on E-Commerce Purchasing Behavior". The sampling technique in this study is to use Non-Probability Sampling, where each respondent does not have the same opportunity or opportunity to be selected as a sample and the number of samples is 120 people. The data analysis technique used to test the hypothesis in this study uses Structural Equation Modeling (SEM), because this technique allows researchers to test the relationship between one variable and another. The results showed that Website Design has a strong influence on Impulsive Online Purchasing. Website design has a strong influence on Compulsive Buying. Responsiveness on the Web has an influence on Impulsive Buying. Responsiveness on the Web has an influence on Compulsive Buying. Web content has a strong influence on Impulsive Buying. Web content has a strong influence on Compulsive Buying. Impulsive Buying has a positive influence on Compulsive Buying

Item Type: Article
Keywords (Kata Kunci): Web Design, Web Responsiveness, Web Content, Impulsive Buying, and Compulsive Buying
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi
Depositing User: H. Ahmad Saufi, SE., M.Bus., Ph.D
Date Deposited: 13 Jun 2023 00:35
Last Modified: 13 Jun 2023 00:35
URI: http://eprints.unram.ac.id/id/eprint/39468

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