SAUFI, AKHMAD and Mohammad, Nawval Yuniarta and Lalu Edy, Herman M (2021) C18 - The Influence of Perceptions of Tourism, Awareness of Tourism and Tourism Facilities on the Intentions of Traveling on “Gunung Tengak”. International Journal of Multicultural and Multireligious Understanding, 8 (1). pp. 227-237. ISSN 2364-5369
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Abstract
The purpose of this study was to determine the effect of tourism perceptions, tourism awareness, and word of mouth on tourism intentions. This research is a quantitative research and is an explanative research type. The population in this study are tourists who have heard of and know the tourist village of "Gunung Tengak", Bangket Parak Village, Pujut District, Central Lombok. The sample used is 70 samples obtained by purposive sampling technique. Sources of data used in this study consisted of two sources, namely primary data and secondary data. The data collection technique used is by distributing questionnaires. The data analysis used was descriptive analysis and multiple regression analysis. The results showed that: 1) the perception variable significantly affected the intention to travel; 2) The awareness variable has a significant effect on the intention to travel; 3) The variable word of mouth significantly influences the intention of traveling.
| Item Type: | Article |
|---|---|
| Keywords (Kata Kunci): | Tourism Perception; Tourism Awareness; Tourist Facilities; Travel Intention |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi |
| Depositing User: | H. Ahmad Saufi, SE., M.Bus., Ph.D |
| Date Deposited: | 13 Jun 2023 00:35 |
| Last Modified: | 13 Jun 2023 00:35 |
| URI: | http://eprints.unram.ac.id/id/eprint/39470 |
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