SAUFI, AKHMAD and Hesti, Eka Novianti and Dwi Putra, Buana Sakti (2021) C19 - Positioning Analysis of Sekotong West Lombok Regency as a Tourist Destination. IJISET - International Journal of Innovative Science, Engineering & Technology, 8 (1). pp. 302-308. ISSN 2348 – 7968
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Abstract
Sekotong, West Lombok Regency is the area with the most types of tourism objects compared to others. Therefore, a "positioning" strategy is needed to identify Sekotong's potential to assist tourists. This research is based on determining the position of Sekotong as a tourist destination which is based on attributes of the tourism products. The research method used a qualitative approach with primary data collection through interviews, observation, and documentation. Based on the assessment of the ten attributes assessed, a positioning of Sekotong was found as a tourist destination with the concept of ecotourism by favoring natural conditions, food and drink, accommodation, and environmental care. It is hoped that in managerial terms, Sekotong tourisms able to increase tourist visits.
| Item Type: | Article |
|---|---|
| Keywords (Kata Kunci): | Positioning, Sekotong Tourism, Product Attributes, Tourism Positioning |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi |
| Depositing User: | H. Ahmad Saufi, SE., M.Bus., Ph.D |
| Date Deposited: | 13 Jun 2023 00:35 |
| Last Modified: | 13 Jun 2023 00:35 |
| URI: | http://eprints.unram.ac.id/id/eprint/39471 |
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