Saddam, Husein and SAUFI, AKHMAD and Baiq, Handayani Rinuastuti C54 - INFLUENCE OF EXPERIENTIAL VALUE ON BRAND IMAGE AND CUSTOMER LOYALTY OF VISTA CONCRETE TILES PT. YASKA POST OF THE EARTHQUAKE DISASTER IN THE CITY OF MATARAM. JMM Unram (Jurnal Magister Manajemen Universitas Mataram). ISSN 2548-3919
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INFLUENCE OF EXPERIENTIAL VALUE ON BRAND IMAGE AND CUSTOMER LOYALTY OF VISTA CONCRETE TILES PT. YASKA POST OF THE EARTHQUAKE DISASTER IN THE CITY OF MATARAM.pdf Download (2MB) | Preview |
Abstract
This study aims to find out the effect of Experiential Value on Brand image and customer loyalty at PT. Yaska after the earthquake in the city of Mataram using the associative quantitative method with a sample of 40 respondents and using a questionnaire as a tool for collecting data whose results were analyzed using smart PLS through the inner and outer model tests. The results of this study show significant positive results where the Experiential Value on Brand image and customer loyalty where the more positive the Experiential Value received by customers, the better the Brand image of a brand and increase customer loyalty
| Item Type: | Article |
|---|---|
| Keywords (Kata Kunci): | Experiential Value, Brand Image, Customer Loyalty, Concrete Tiles |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi |
| Depositing User: | H. Ahmad Saufi, SE., M.Bus., Ph.D |
| Date Deposited: | 13 Jun 2023 07:42 |
| Last Modified: | 13 Jun 2023 07:42 |
| URI: | http://eprints.unram.ac.id/id/eprint/39785 |
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