Faya, Prima Dewi and Sulhaini, Sulhaini and SAUFI, AKHMAD C45 - ANALISIS TIPOLOGI PEMILIH PEMULA DALAM MEMILIH CALON ANGGOTA LEGISLATIF PADA PEMILU 2019 DI KOTA MATARAM DALAM PERSPEKTIF PEMASARAN. JMM Unram (Jurnal Magister Manajemen Universitas Mataram). ISSN 2548-3919
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ANALISIS TIPOLOGI PEMILIH PEMULA DALAM MEMILIH CALON ANGGOTA LEGISLATIF PADA PEMILU 2019 DI KOTA MATARAM DALAM PERSPEKTIF PEMASARAN.pdf Download (3MB) | Preview |
Abstract
This study aims to analyze the typology of first-time voters in determining their political choices in the 2019 legislative elections in Mataram from the perspective of consumer behavior. This research utilised a qualitative- descriptive approach. The informants were 14 first-time voters who were purposively selected according to a number of criteria. The results showed that each typology of voters for legislative candidates in Mataram by first-time voters was related to several types of purchasing decisions by consumers. This paper provides recommendations for candidates in approaching each type of first-time voters. Specific and different strategies had to be prepared by the winning team of candidates before conducting a campaign to take voters' voting rights.
| Item Type: | Article |
|---|---|
| Keywords (Kata Kunci): | First-Time Voters, Rational Voters, Critical Voters, Traditional Voters, Skeptic Voters |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi |
| Depositing User: | H. Ahmad Saufi, SE., M.Bus., Ph.D |
| Date Deposited: | 13 Jun 2023 07:43 |
| Last Modified: | 13 Jun 2023 07:43 |
| URI: | http://eprints.unram.ac.id/id/eprint/39799 |
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