Nur’sakdah, Nur’sakdah and SAUFI, AKHMAD and Baiq Handayani, Rinuastuti C50 - ANALISIS PENGARUH SIKAP TERHADAP MINAT BELI ONLINE MELALUI DROPSHIPPER PADA MEDIA E- COMMERCE. JMM Unram (Jurnal Magister Manajemen Universitas Mataram). ISSN 2548-3919
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Abstract
This study is aims to analyze and determine the significant of the influence of the dropshipper's cognitive attitude on online buying interest, to analyze and to find out the significant of the influence of the dropshipper's affective attitude on online purchase interest, to analyze and to determine the significant of the influence of the dropshipper's conative attitude on online purchase interest in e-commerce media. This type of research is associative causality. This study uses convenience sampling method in determining the sample. The number of respondents was 80 people. The data collection method in this research is a questionnaire. The data analysis technique used in this study is multiple linear regression. The results showed that cognitive attitudes have a positive and not significant effect on online buying interest, affective attitudes have a positive and significant effect on online buying interest, conative attitudes have a positive and significant effect on online buying interest.
| Item Type: | Article |
|---|---|
| Keywords (Kata Kunci): | Attitude, Cognitive, Affective, Conative, Buying Interest Online, E-commerce |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi |
| Depositing User: | H. Ahmad Saufi, SE., M.Bus., Ph.D |
| Date Deposited: | 13 Jun 2023 07:43 |
| Last Modified: | 13 Jun 2023 07:43 |
| URI: | http://eprints.unram.ac.id/id/eprint/39803 |
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