Busaini, Busaini (2021) Understanding and Interest of Customers Using Pegadaian Syariah Products in Mataram. Understanding and Interest of Customers Using Pegadaian Syariah Products in Mataram, 05 (12). pp. 148-161. ISSN eISSN : 2378-703X
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Abstract
This research is a qualitative descriptive study conducted in the city of Mataram, West Nusa /Tenggara. The purpose of this study is to determine the understanding of PegadaianSyariah (sharia pawnshop) customers in the city of Mataram and to find out what factors encourage customer interest in using sharia pawnshop in the city of Mataram. This study uses purposive sampling technique with a total sample of 16 people. The results of this study indicate that customers understand sharia pawnshop only as a place to pawn goods and few of them know some of the products in there. As for what drives their interest in making transactions at sharia pawnshops, they are due to sharia factors, location factors, price factors and service factors.
| Item Type: | Article |
|---|---|
| Keywords (Kata Kunci): | Understanding, Interest, Pegadaian Syariah (Sharia Pawnshop) |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi |
| Depositing User: | Dr. H. Busaini, M.Si. |
| Date Deposited: | 17 Jul 2023 02:40 |
| Last Modified: | 17 Jul 2023 02:40 |
| URI: | http://eprints.unram.ac.id/id/eprint/41156 |
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