Proceedings : ANALYSIS OF EFFECT CUSTOMER VALUE TO CUSTOMER LOYALTY IN PT. PEGADAIAN (Persero)

Athar, Handry Sudiartha Proceedings : ANALYSIS OF EFFECT CUSTOMER VALUE TO CUSTOMER LOYALTY IN PT. PEGADAIAN (Persero). Proceedings of Confrence On Management and Behavioral Studies 2015. ISSN ISBN 987-602-71601-1-8

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Abstract

This study aims to determine the effect of customer value consisting of product performance and Value of Service to Customer loyalty PT. Pegadaian Branch Selong. Multiple linear regression analysis was used as a tool of analysis in this study. The results showed partial and simultaneous variable performance value products and Value Service of significant influence on Loylitas customers at PT. Pegadaian Branch Selong. The most dominant variable to Loyalitas customers at PT. Pegadaian Branch Selong Performance Value is variable.

Item Type: Article
Keywords (Kata Kunci): Performance Value, Value Services, Consumer Loyalty
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Pascasarjana
Depositing User: Dr Handry Sudiartha Athar,.MM
Date Deposited: 13 Aug 2021 10:11
Last Modified: 13 Aug 2021 10:11
URI: http://eprints.unram.ac.id/id/eprint/23163

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